Tuesday, July 28, 2009

Hello,

Wow, its been such a long time....but yes, I am still pushing toward my Masters Degree. I am just about to wrap up my Consumer Behavior and Research class.. whew I sure did learn alot! Please see my newfound Personal Consumer Behavior Statement below -I'll be deleting this post if I don't get a good grade...no pressure professor! :)


I will conduct the appropriate research methods, in an ethical manner, in order to identify consumer trends and behaviors in the marketplace. Using the compiled data, I will then create, modify or restructure products and services offered to consumers so that they may receive the highest benefit and satisfaction according to their needs, wants, and values. With these changes, I will keep each consumer role (user, buyer, and payer) in mind through each stage of production for my product/service. Customer satisfaction will always be a priority in my role as a marketer, and the feedback received from my customers will be used to make necessary changes to products and services, in hopes to create loyalty to my brand among customers in the relevant market segment.

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